Taare Zameen Par
MUMBAI: Aamir Khan's directorial debut Taare Zameen Par has won the Gold Award for Best Film at the V Shantaram Awards.
Additionally, Neeraj Pandey's A Wednesday and Marathi film Tingya bagged the Silver and Bronze award in the Best Film category.
Pandey also won the Best Director Gold award as well as Best Debut Director award.
The Silver Best director award went to Aamir Khan for Taare Zameen Par while Ashutosh Gowariker received the Best Director Bronze award for Jodhaa Akbar.
Darsheel Safary and Aishwarya Rai Bachchan bagged the Best Actor and Actress for TZP and Jodhaa Akbar respectively.
On the other hand, Jimmy Shergill received the 'Best artiste in a supporting role' award for his performance in A Wednesday. The debut artiste award went to Farhan Akhtar for Rock On.
AR Rehman won the Best Music Director for Jodhaa Akbar while Kiran Deohans received the Best Cinematography Award.
Amol Gupte bagged the best writing award for Taare Zameen Par; best sound award went to late H Sridhar for the Tamil film Dashavataram. Shree Narayan Singh received the Best editing award for A Wednesday.
As Ghajini runs to packed houses in India and abroad, actor Aamir Khan talks about the marketing strategy behind the promotions of the film. Aamir also talks about the Mumbai terror attacks and the impact it's had on him.
CNN-IBN:What is the latest Box Office figures that you've received?
Aamir Khan:Well, the opening was a good four times bigger than any other film before this. That was really good news for all of us because of the advance bookings. And the numbers that are coming in now are quite astounding. On day one, which was just paid previews where we didn't even have a full day of screenings, it was about Rs 7 crore.
CNN-IBN:The year started with a high for you with Jaane Tu Ya Jaane Na being a hit and you've ended the year again on a high. So you've cracked the marketing code?
Aamir Khan:All I can say is that when I'm marketing a film I like to be honest with it. So weather it was Taare Zameen Par, Jaane Tu Ya Jaane Na or Ghajini, I like to be honest with it. So Ghajini being an action thriller, that is how we marketed the film. And in my opinion a goof action film has a huge audience in India. Also with Jaane Tu... we opened on fewer screen sand with Ghajini we've opened with the highest number of screens ever. So the marketing needed to have depth and width, so we needed to be very aggressive with the marketing of the film.
CNN-IBN: What compliments would you want, the kind you received for Taare Zameen Par or for Ghajini?
Aamir Khan:The fact is that both are valid as Taare Zameen Par is very close to my heart. It's a film I really believe in and it's positively changed lives for many people. It's had such a strong social impact that it makes it the closest to my heart. Where as Ghajini is not a realistic film, it's meant to entertain you and see action that you've never seen before.
CNN-IBN: It's exactly a month since the terror attack, is there something that you'd like to say?
Aamir Khan:It's something that I haven't forgotten and think no one should forget about it, It's left a deep scar on all of us, which we can't forget. All the sacrifices the security forces have made will not be forgotten.
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